Actually, there are three

Seth Godin posts The two reasons people say no to your idea.  Though I’d never actually disagree with Mr. Godin <ahem> I’ll suggest a third one:

"I didn’t think of it first."

I hear stories from folks all the time who watch their ideas be shot down by their superiors, only to see the idea re-appear with the boss’ name on it after enough time has expired to allow the memory to fog up.

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